Marketing Associate

Location: Lusaka, Zambia

Department: Sales & Marketing

Type: Full Time

Min. Experience: Mid Level

Summary

We’re looking for an experienced Marketing Associate passionate about thinking big, making things happen, and scaling our fast-growing startup in a new market in Zambia.

 

About Fenix

 Fenix International is a next-generation energy company.  Our mission is to transform our customers’ quality of life through disruptive innovation in energy and financial services. Our flagship product, ReadyPay Solar, is an expandable, lease-to-own solar home system financed through affordable instalments starting under $0.19 per day. We use real-time transaction data to create a unique credit score to finance power upgrades and other life-changing loans and open up a wider world of energy and financing for our customers.

To date, Fenix has sold over 150,000 ReadyPay Power systems in Uganda, bringing clean, reliable power for lights, phones, radios, TV and much more to over 900,000 people in Uganda.  In 2017, Fenix announced that it was joining forces with ENGIE, one of the world's largest energy companies and a leader in the move to renewable, decentralised and digital energy.  ENGIE will make significant commercial investments in Fenix to accelerate the path to our mission. Fenix will operate as a distinct and autonomous company within the ENGIE group in order to retain our unrelenting focus on innovation, smart iterative design, strong team culture and exceptional customer experience. Together, Fenix and ENGIE plan to bring life-changing energy and financial services to tens of millions of off-grid customers and to make universal access to modern energy a reality across Africa.

 

Job Description

You are passionate about uncovering consumer insights and delivering innovative marketing campaigns. You will join a dynamic and fast-paced environment and will generate strategies that grow market share and brand’s reputation, improve customer experience and drive growth in Zambia and new markets as we scale.

At Fenix, one of our core values is to think big and make things happen. As a Marketing Associate, at Fenix, you will embody this value.

 

Key Responsibilities

  • Collaborating with the Marketing team to design and structure integrated marketing campaigns to build awareness and drive sales of ReadyPay Power Systems.
  • Managing the execution of several above-the-line marketing channels such as radio, television, print, outdoor and digital; ideally, this will include conducting basic graphic design work.
  • Developing large-scale radio campaigns including multiple local stations; negotiating packages, ensuring quality delivery of content, leveraging their reach as much as possible and ultimately delivering the greatest possible value for money.
  • Evaluating the efficacy of different radio stations using both internal and external monitoring data.
  • Drafting engaging and insightful content for ads, interviews and other public-facing communications.
  • Supporting communication through internal and external channels including social media, email, SMS, and more.
  • Coordinating the production of standard radio, television and web advertising material.
  • Exploring new advertising avenues, evaluating the suitability with our target market and potential return on investment.
  • Managing the mechanics of promotions and giveaways, ensuring the expectations of the target market are fully met.
  • Collaborating with the rest of the team to ensure all campaigns are executed successfully, providing leaderships and covering for other areas of work as required.  
  • Supporting the Country Lead with special projects as required, such as market research, public relations opportunities, partner presentations etc.
  • Documenting marketing processes and creating templates for easy execution of core functions (e.g. booking radio) and short campaigns (e.g. public holidays and once-off events).
  • Collect, analyze and report feedback to contribute directly to Fenix leadership.

 

Required Skills & Experience

  • At least 3 years experience in a similar marketing position, with a track record of executing successful integrated marketing campaigns.
  • A deep understanding of the marketing landscape, with a strong understanding of appropriate marketing tactics for the ReadyPay target audience.
  • Curious and passionate about ReadyPay customers, with a holistic view of the customer experience.
  • Excellent verbal and written skills in English, Nyanja, and Bemba, with additional local language skills desirable.
  • Bachelor's degree in a relevant field.
  • Strong critical thinker, independently minded and creative.
  • Highly diligent, with excellent attention to detail.
  • Strong computer skills, especially Microsoft Excel, Word and Powerpoint; graphic design experience a plus
  • Strong written and verbal communicator.
  • Excellent leadership skills - quick to take initiative and comfortable making decisions.
  • Eager to learn, spend time in the field and take on new challenges as they emerge.

 

To Apply

Please submit your resume and cover letter through the job posting at www.fenixintl.com/careers/

Fenix offers a competitive salary and a fun work environment. We recognize the value of diversity in our workforce, and encourage all qualified candidates to apply. We thank all candidates who choose to apply, however, only those selected for a further interview will be contacted.

 

 

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